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Three Decades of Entrepreneurial Leadership

Louise Headshot_edited_edited.jpg

Louise Rutten
Founder and CEO

(Principal Brain)

A MENTOR, ENTREPRENEUR  AND BUSINESS LEADER ADDING CULTURAL, PROFESSIONAL, ETHNIC & GENDER DIVERSITY TO THE BOARD ROOM.

  • LinkedIn

Louise isn't your typical consultant. She's a proven entrepreneur with multiple patents to her name, who's built and sold successful companies, launched innovative products and services, and learned that the best strategies come from those who've actually done it.
 

With over 30 years of experience across virtually every industry, Louise brings a unique combination of entrepreneurial thinking, technological fluency, and deep understanding of human behaviour to every engagement.
 

Her Entrepreneurial Track Record:

  • Multiple patents in technology and business processes

  • Founded and successfully exited several companies

  • Created innovative products and services from concept to market

  • Built businesses across technology, consulting, and social impact sectors

  • Demonstrated that profitable business and positive impact aren't mutually exclusive
     

Her Advisory Expertise:

  • Strategic development that drives real growth

  • Organisational transformation that people embrace

  • Technology integration that enhances human capability

  • Governance that enables rather than constrains

  • Responsible business practices that create value

  • Succession planning that preserves culture

  • Innovation that solves real problems
     

Her Approach:
Louise believes business and life aren't separate things.
That environmental care, social responsibility, and ethical governance aren't add-ons but simply how good humans operate.

That sometimes we don't know what we don't know - and that's where the magic happens.


As Chair of Housing All Australians, Louise demonstrates daily her commitment to using business as a force for good - bringing private sector innovation to social challenges.
 

Recent Achievements:

  • Led sustainability transformations achieving 40% improvement in ratings

  • Guided successful successions preserving culture while enabling growth

  • Developed strategies that doubled revenue while improving workplace culture

  • Implemented technology transformations with 95% adoption rates

  • Built governance frameworks that enabled rather than constrained innovation


Industry Experience Includes: Construction, Technology, Healthcare, Professional Services, Manufacturing, Retail, Hospitality, Education, Financial Services, Property, NFPs, Government, and more.


"I've been fortunate to see inside hundreds of businesses.
Each taught me something new. That breadth of experience is what I bring to every client - the ability to see patterns, spot opportunities, and know what actually works in practice, not just theory."

 

[Full Board and Business CVs for Louise Rutten are available on request.]


Our Extended Brain Trust
 

Supporting our Principal is a carefully curated network of 30+ senior consultants and 200+ specialist contractors worldwide. Each is chosen for their real-world experience, entrepreneurial mindset, and ability to deliver results, not reports.
 

Together, we bring:

  • Breadth and depth across all business functions

  • Global perspectives with local understanding

  • Technology expertise with human insight

  • Strategic thinking with implementation capability

Positive Disruptors. Real Experience. Lasting Impact.

Why Choose BIAJ Advisory?

✓ Trusted Advisors with Owner Experience - Patent holders, company builders, risk takers
✓ Industry Agnostic - Fresh perspectives from cross-sector experience
✓ Behaviour Change Experts - Strategies people want to implement
✓ Technology Enabled - Digital solutions with a human touch
✓ Implementation Focused - From strategy to reality
✓ Values Driven - Business as a force for good,


Ready to explore what's possible? Start a Strategic Conversation

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